Data driving action and competitiveness

Few businesses are fully aware of the data capital they possess. It’s often strewn about in different systems that don’t communicate with each other. What is the best way to leverage data for a competitive edge?

Many businesses – very successfully – amass data into their systems from various interfaces such as customers, sales, production, and financial figures. However, there are few companies that fully know what kind of data capital they possess. Data is often stored in multiple different systems that do not communicate with each other, making it difficult to see the whole picture. It would therefore be essential to find the best possible ways of leveraging all this collected data in order for a business to remain competitive.

Companies that invest in continuous improvement and learning are best able to adapt to rapidly changing operating environments. The key is the digitalisation of the business, which serves as a competitive advantage. New technologies brought about by digitalisation include the Internet of Things, robotics, artificial intelligence, and 5G. Digitalisation affects processes, work practices, and business environments. It also requires a new way of thinking as well as courage to innovate.

It all starts from management. They need to motivate employees by highlighting the benefits of new systems. Consultation, training, and engagement of staff are also the responsibilities of the management. Data makes it possible to improve decision-making, streamline operations and workflows, not to mention increase customer satisfaction.

Are systems serving people or are people serving systems?

However, simply collecting data is not enough, it must be easily accessible when and where needed. Company personnel must be able to use data effectively. It would be good to consider whether using systems serves the needs of the people or whether the people serve the systems. A lot of information may be stored in systems, but a company may not be aware of the best possible ways of harnessing it for their own benefit.

Information should always be in the right place and easily accessible. When data is immediately available, there is no need for separately processing Excel files and reports by retrieving data from different sources. Many businesses spend exorbitant amounts of time and money on collecting and transferring information. A business’s brain power can be utilised more efficiently when manual data recycling and superfluous processes are deprecated. When data is in the right place and immediately accessible, anomalies and other issues can be addressed earlier. This, in turn, makes it easier to take corrective action and streamline and refine business processes.

Creating systems on user terms

Trineria helps its customers leverage their existing resources. For instance, we integrate existing systems together or implement the missing pieces in a puzzle. Often, the problem with systems not serving people lies not with an individual system itself. Instead, systems may be underutilised, or they may be missing integrations or key components. Buying a new car because the old one has a flat tire is not good business. Understanding what could be achieved with data and existing systems is a daunting task for anyone. That’s why it’s our job to find it out together with the client.

Collected data should be utilised for the benefit of the entire organization and not just sales. The usability of systems is the core of everything and that is why we involve users in our development work. The systems we produce are easy to use and genuinely support the work of an individual employee instead of hindering it. Trineria’s expertise lies specifically in solutions that are suited for the manufacturing industry and companies in the SME sector who wish to leverage data in their business.



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